Be a solution finder, Be Quad

The Web Strategy & Optimization Manager will manage and drive the execution of the business plan for website and organic SEO initiatives for Quad.com. This will include management of the website strategic roadmaps, oversight of website design and implementation, content management, data analytics and reporting, continuous site improvements, and SEO optimization. These efforts will be executed through collaboration with cross-functional team members and external partners as necessary, while maintaining cohesive branding and design in accordance with the Quad brand guidelines. They will support overall growth goals for the business, increase web traffic and lead conversions, and will be accountable for meeting and communicating web-related KPIs. The manager will stay informed of changes and trends related to site performance and will be responsible for proposing new technologies and techniques, and implementing changes as appropriate, to maximize online presence.

Responsibilities:

• Manage website strategic roadmap by identifying and leading cross-functional digital projects related to CMS and to effectively maximize Quad’s online presence.
• Manage long-term website roadmap to maintain best-in-class site, linking innovation and best practices to outpace market growth.
• Implement, manage and optimize on-site search strategy to maximize effectiveness according to industry best practices.
• Continuously conduct key word research and hierarchies to grow domain and page authority for major search engines. Monitor overall site and page health to increase index-ability of website including crawl errors, sitemaps, site speed concerns, broken links and other technical issues that can affect the site.
• Collaborate with internal and external partners to determine opportunities for outsourcing to best meet the growth goals of the business
• Drive and oversee A/B testing to optimize content and layout based on collected data.
• Drive execution and manage platform to grow online presence. Determine format that maximizes clarity and ease of navigation for customers; provide analytics, and recommend strategies to grow online leads through continuous improvements. Achieve assigned site KPIs.
• Measure and apply analytics to proactively attack opportunities to innovate and drive results. Continuously evaluate the performance of marketing investments in website related initiatives. Track, report, and present robust analysis of site metrics and identify trends and opportunities to increase leads according to prioritized KPIs. Use analytics to drive optimal user experience, site traffic, and lead conversion.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Web or related field; or has attained same knowledge level as degreed employee through a combination of seven or more years work experience in field and relevant certification obtained through instruction.
• 7+ years related work experience in website marketing role
• Extensive experience managing websites, platforms, and/or e-commerce
• Experience developing and utilizing web KPIs to drive continuous improvement
• Proficient in Microsoft Office Suite, Adobe Creative Suite experience preferred.
• CMS experience within WordPress or other comparable platform required.
• Project management software use such as Asana, Jira, Smartsheet, etc. is preferred.
• Ability to promote collaboration and teamwork inside/outside the department to reach common goals; open to and solicits diverse views and opinions from others; breaks down barriers to build consensus.
• Ability to apply professional and technical expertise to identify innovative solutions that meet department and business needs.
• Ability to effectively express ideas and information that is appropriate to both the complexity of the topic and the knowledge and understanding of the target audience.
• Excellent written and verbal communication skills.

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