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The Senior Copywriter is responsible for creating and editing exceptional promotional and product copy for various departments and projects, working with one of our large outdoor and sporting goods retailers. Creates copy for web, print ads, emails, digital ads, catalogs, and more. This role creates SOPs and follows the client’s in-house copy and creative style guides. This position writes informative and descriptive SEO-enhanced copy for product detail pages, search-engine targeted pages, and other special projects on the client’s website. Copywriter also writes engaging product copy, headlines, and other descriptive copy for use in the client’s catalogs and other publications.

KEY RESPONSIBILITIES

• Collaborate with client to create inspirational, strategic copy and content for various assets and properties that inspire action and promote the clients’ brand
• Develop on-brand copy that engages firearms, hunting, and shooting enthusiasts across multiple channels
• Ensure all verbiage communicates client’s brands and key messaging
• Ensure all marketing pieces adhere to clients' guidelines and standards
• Build knowledge and understand users/audiences (firearms, hunting, and shooting enthusiasts), their interests, and the firearms industry to be able to provide insights and strategies
• Craft relevant and brand-appropriate promotional and product copy
• Maintain consistently high-quality standards
• Participate in client strategy, planning and concept presentation meetings as required
• All other duties as assigned

JOB REQUIREMENTS

Appropriate education and/or experience may be substituted on an equivalent basis

Education: Bachelor’s degree in marketing, communication, English or the equivalent

Experience: 5+ years of experience concepting and writing for a wide variety of media

Knowledge, Skills & Abilities:

• Strong grammar, spelling, and punctuation skills
• Editing skills
• Strong knowledge of firearms and verbiage strongly preferred
• Able to work collaboratively with other writers, merchants, and designers
• Strong print background with understanding of new media/technology trends and tools
• Strong organizational and time-management skills to successfully juggle and deliver multiple projects and
• proactively communicate status and issues
• Self-starter with ability to self-direct
• Familiar with Microsoft Office Suite
• Required to provide portfolio that demonstrates creative firearms-focused marketing copy across
• channels